
Quick guide to customer rights in online sales
This quick guide to customer rights in online sales is a handy summary. It covers the main legal rights that your customers have when it comes to things like cancellations, returns, refunds and complaints about any goods or services you have provided.
Whether you are an established online business, or just looking to start online sales for the first time, getting your customer service right is important. Great customer service can really help drive customer loyalty. You can use this quick guide as a handy reference tool. If you have a more specific question or situation in mind, check out our detailed Q&A on Customer service for online sales.
Don't forget that this guide outlines the legal basics to help you avoid breaking the law. Really good customer experiences can come from a more generous policy than the bare minimum eg offering a longer period for returns than legally required works for many businesses. Use this quick guide to help you navigate what's best for your circumstances.
This guide is also included in the Starting an online business toolkit.
Related Toolkits
Starting an online business toolkit
- How-to guide: Starting an online business toolkit
Privacy policy
Cookie policy
Website terms of use
Terms and conditions
Cancellation form
VAT invoice
Non-VAT invoice
Quick guide to customer rights in online sales
Checklist of information to include to ensure your website is legally compliant
Small claims toolkit
- How-to guide: Small claims toolkit
Letter before action
Witness statement
Letter of non-attendance for small claims hearing
Redundancy toolkit
- How-to guide: Redundancy toolkit
Redundancy - Letter warning of proposed redundancies
Redundancy - Selection criteria form
Redundancy - Provisional selection for redundancy letter
Redundancy - First individual consultation meeting agenda
Redundancy - Outcome of individual consultation meeting
Redundancy - Invitation to final individual consultation meeting
Redundancy - Final individual consultation meeting agenda
Redundancy - Notice of termination of employment
Redundancy - Offer of alternative employment
Disciplinary toolkit
- How-to guide: Disciplinary toolkit
Suspension letter pending investigation
Disciplinary investigation template
Invitation to attend a disciplinary hearing
Invitation to attend meeting to discuss sickness absence
List of common disabilities
Note taking template for disciplinary proceedings
Basic script for conducting a disciplinary hearing
First written warning for capability
First written warning for misconduct
Final written warning for capability
Final written warning for misconduct
Sickness absence meeting - outcome letter
Dismissal letter
Invitation to attend a disciplinary appeal hearing
Basic script for conducting a disciplinary appeal hearing
Letter to confirm outcome of a disciplinary appeal