Quick guide to customer rights in online sales

    This quick guide to customer rights in online sales is a handy summary. It covers the main legal rights that your customers have when it comes to things like cancellations, returns, refunds and complaints about any goods or services you have provided.

    Whether you are an established online business, or just looking to start online sales for the first time, getting your customer service right is important. Great customer service can really help drive customer loyalty. You can use this quick guide as a handy reference tool. If you have a more specific question or situation in mind, check out our detailed Q&A on Customer service for online sales.

    Don't forget that this guide outlines the legal basics to help you avoid breaking the law. Really good customer experiences can come from a more generous policy than the bare minimum eg offering a longer period for returns than legally required works for many businesses. Use this quick guide to help you navigate what's best for your circumstances.

    This guide is also included in the Starting an online business toolkit.

    Related Toolkits

    Starting an online business toolkit

    This toolkit to start an online business includes all the legal documentation and know-how you need to set up a website and change your business to online sales. It comprises 9 key documents, including: separate cookie and privacy policies, and terms of use for your website; a customisable set of terms and conditions to cover you for the supply or goods or services or both; template invoices (VAT and non-VAT) and cancellation form; and a quick guide to customer rights, which are much broader for online sales than face-to-face transactions. Our helpful how-to guide will take you step-by-step through how to use the documents included in this pack, whether you are starting a new business or changing an existing business model to set up your own website and start selling online. Note that if you provide online services in the EEA, you will also need to ensure that you follow the rules of each EEA country you operate in. If you are not sure how this applies to you, you can access a specialist lawyer in a few simple steps using our Ask a Lawyer service.
    • How-to guide: Starting an online business toolkit
    • Privacy policy
    • Cookie policy
    • Website terms of use
    • Terms and conditions
    • Cancellation form
    • VAT invoice
    • Non-VAT invoice
    • Quick guide to customer rights in online sales
    • Checklist of information to include to ensure your website is legally compliant

    Small claims toolkit

    This small claims toolkit guides you through the right process to follow if you want to make a straightforward small claim against someone, and contains a pack of all of the template documents you are likely to need. Use the small claims process to get back money you are owed for amounts less than £10,000 (for example, if a supplier has not sent you the right goods or you have not received payment from a customer). Documents provided in this small claims toolkit include: letter before action (also known as a letter of claim), which must be sent to someone before you sue them to set out what you are claiming; witness statement, which provides a template for any witness statements you are providing to ensure they are legally compliant; and letter of non-attendance for small claims hearing (if you want the court to judge your case on paper evidence rather than you attending a hearing). By using this small claims toolkit you can avoid the need to use a lawyer and maximise your chances of getting back money you are owed. It helps you avoid common mistakes that can reduce your chance of a successful claim.
    • How-to guide: Small claims toolkit
    • Letter before action
    • Witness statement
    • Letter of non-attendance for small claims hearing

    Redundancy toolkit

    This redundancy toolkit guides you through the key steps you need to take to make an employee redundant, and provides a pack of the relevant template documents you are likely to need. You will find guidance and a pack of 9 supporting documents, including letters, notices and agendas, for each step of the redundancy process: Initial steps (considering alternatives and reasons for redundancies); Creating a redundancy pool, applying selection criteria and notifying employees; Carrying out a consultation process; and Making a final decision, calculating payments and terminating employment. It also includes a template letter to offer alternative employment to employees who are at risk of being made redundant. By using this redundancy toolkit, you will ensure that your redundancy process is fair and legally compliant, which reduces the chance of any employees suing you. The guidance in this redundancy toolkit also helps you to ensure you do not make redundancies in a discriminatory way. Use this redundancy toolkit to ensure you are legally compliant without the need for a lawyer.
    • How-to guide: Redundancy toolkit
    • Redundancy - Letter warning of proposed redundancies
    • Redundancy - Selection criteria form
    • Redundancy - Provisional selection for redundancy letter
    • Redundancy - First individual consultation meeting agenda
    • Redundancy - Outcome of individual consultation meeting
    • Redundancy - Invitation to final individual consultation meeting
    • Redundancy - Final individual consultation meeting agenda
    • Redundancy - Notice of termination of employment
    • Redundancy - Offer of alternative employment

    Disciplinary toolkit

    This disciplinary toolkit will guide you through the process of handling a disciplinary matter. It includes a how-to guide and a pack of 16 relevant documents you are likely to need. You will find template letters, agendas and other documents which can be used at each key step of the disciplinary process: Investigating the disciplinary matter (including suspension of your staff member if necessary and appropriate); Attending a disciplinary meeting with your staff member; Taking disciplinary action eg written warnings or dismissal; and Providing an opportunity for your staff member to appeal your decision. The toolkit also includes a list of common disabilities, so that you can check whether you need to make any reasonable adjustments at disciplinary meetings. This toolkit will help you to follow a fair and proper disciplinary process, which reduces the risk of your staff member taking legal action against you in future.
    • How-to guide: Disciplinary toolkit
    • Suspension letter pending investigation
    • Disciplinary investigation template
    • Invitation to attend a disciplinary hearing
    • Invitation to attend meeting to discuss sickness absence
    • List of common disabilities
    • Note taking template for disciplinary proceedings
    • Basic script for conducting a disciplinary hearing
    • First written warning for capability
    • First written warning for misconduct
    • Final written warning for capability
    • Final written warning for misconduct
    • Sickness absence meeting - outcome letter
    • Dismissal letter
    • Invitation to attend a disciplinary appeal hearing
    • Basic script for conducting a disciplinary appeal hearing
    • Letter to confirm outcome of a disciplinary appeal